Instagram and YouTube are two of the most popular mobile apps today, which people use to share photos and videos online. But many marketers don’t feel at home on these social platforms yet because they can be complex, less engaging than other channels, and unprofitable.
Nowadays, businesses tend to invest in TikTok as a marketing strategy for their users. The simple and intuitive user interface attracts millions of users worldwide and it’s easy to find good content even without following or subscribing to anyone. If you want your content to go viral on TikTok then we suggest that you should go with TikTok marketing services that will help you increase your follower’s count as well as like-counts along with subscribers. One such platform is Moosend, which can help you grow your brand’s social media presence by sending automated e-mails with links to your posts on TikTok. Here is a list of top website to buy Instagram followers in 2022.
Let’s find out some of the key reasons why it’s worth investing time and money in marketing on TikTok.
1) Growing User Base
According to a report, over 500 million people use TikTok worldwide, compared to 400 million who use Facebook daily. It is a global phenomenon that has attracted brands including Chipotle, Nike, Lego, Guinness World Records, etc., all of whom maintain active presences on the platform. This clearly shows how this app is being utilized as one of the top social media channels for promoting businesses globally. Because more active users are spending more time on TikTok.
2) More Organic Reach to Target Audience
Since TikTok is a new platform that doesn’t have much competition, your content can get more attention from the initial days. Additionally, users are less likely to hide or skip videos posted on the app since it’s full of short-form videos and content goes by so quick that one barely has time to tap ‘skip’. As a result, you get more reach which means a higher engagement rate along with enhanced traffic flow to your website. The cohesive community also pays back in terms of boosted conversion rates for businesses. From this perspective, TikTok seems better than Instagram whose algorithm favours posts that are longer in length or have hashtags. This leads to fewer organic engagements for businesses.
3) The Opportunity of Getting Discovered by New Audiences
If you are running an e-commerce business then it’s important that you should find new customers who will become repeat buyers rather than only focusing on your existing loyal base of customers. When your brand is available everywhere (online and offline), its visibility gets increased which leads to more opportunities for potential users to discover your products or services. TikTok does not matter if people know about your business or not because, eventually, they will definitely start liking, commenting and sharing the content you post on this app. This ultimately results in a higher level of audience engagement as well as ROI from digital marketing campaigns. Since TikTok has a large number of active monthly users all over the world, you can take advantage of this platform by using apps like FollowersWeb to find new audiences who will fall in love with your brand and buy whatever you offer.
4) Different Audience Demographic
TikTok is a mobile-first app which means one can easily access it from a smartphone or tablet. According to the data, 53% of TikTok users are between 16–24 years old. If your target audience falls into this age group then you should definitely give it a try because there would be much better chances for your content to go viral on TikTok. In addition, this app is more popular among teenagers and college students compared to other social media channels like Facebook. It’s important that before posting any content online you should do extensive research about the target audience who would be interested in what you are promoting.
5) Promotion of Offline Events
Let’s face it, sometimes events don’t get the attention they deserve. That is why it is important to promote them on your social media channels, especially when you are organizing an event that has the potential to attract large crowds. You should take advantage of TikTok videos because they can give a boost to the promotion efforts for your upcoming event. This app allows users to post 15-second long videos where they can share what he/they did during the last weekend or while attending any event. If your TikTok video gets more attention then there are high chances that more people will throng into your event making it successful in terms of business objectives.